Our story

Did you know that 9 out of 10 cosmetic products contain microplastics?

At Nature Bar, we prefer to look at how things can be done differently, which is why we only work with 100% natural ingredients such as organic shea butter and calendula, ingredients that use the power of nature.

Ironically, the cosmetics industry is one of the most polluting industries. Every year, around 120 billion pieces of plastic packaging from cosmetics ends up in landfills worldwide, of which only a fraction is recycled. This has to change.

At Nature Bar, we believe that change starts with the choices we make every day.

We create artisanal, high-quality cosmetics that are not only good for your skin, but also for the planet. That is why all our products contain upcycled ingredients. Think of a rich and creamy body soap made with rescued orange peels.

We also stay away from mineral oils, microplastics and silicones. Because that is not what your skin, or the planet, needs.

“Let’s raise the bar together! Your skin and the planet deserve it.”

Experience the power of nature

A beautiful bar of artisanal soap is really the purest thing you can use to cleanse your skin and hair.

Nature Bar was founded in 2020 in Amsterdam by me (Marlies van Heusden). During my stay in Latin America I saw with my own eyes the impact of our current (over)consumption. Piles of plastic waste as far as I could see before I could even reach the ocean. But also people who lived off the grid, and where still fully connection with nature. From leaf to root everything was used. Deep down in the Amazon there was no waste. And that inspired her. If they can do it there, why can’t we?

HANDMADE

Handmade in the Netherlands

VEGAN & ANIMAL-TESTING FREE

100% natural

CIRCULAR

Together we fight against waste

PLASTIC FREE

Free from microplastics

We believe that the circular economy is the future and are proud to be one of the pioneers in this field.

Marlies van Heusden founder and sustainable entrepreneur

With a background in marketing and an endless dose of curiosity, I founded Nature Bar to make an impact. I wanted to develop a purely natural product that was not only good for my skin but also for nature. That resulted in Nature Bar: high-quality care with a mission.

My mission did not go unnoticed: I was nominated for the Sustainable Young 100 and the Smart Sustainable Sisley Award – Marie Claire. In addition, Nature Bar appeared in BinnensteBuiten, Volkskrant Magazine, Parool, Marie Claire, LINDA, Libelle and Women’s Health.

As Roald Dahl said: "Somewhere inside all of us is the power to change the world." With Nature Bar I contribute to a world in which less waste and more conscious living.

Let's raise the bar together

We are open to collaborations, because we believe that we can only make the beauty industry more sustainable together. Are you a retailer, etailer, wholesaler, entrepreneur or journalist with a shared mission? Contact us and let's make an impact together! 🚀

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